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Copywriting, Internet Advertising And Business Success Blog By Copywriter, Stephen Dean
Posted By Stephen Dean on March 8th, 2009

I’m changing my domain name for this blog. You can find new posts here: http://www.copywritingdean.com

I decided Stephensblog.com wasn’t the best domain for my business. My name (Stephen) is kind of hard to spell. Many people spell it wrong. And it’s spelled differently than it sounds.

Ideally I’d move to StephenDean.com, but that domain is not available and likely not for sale. Apparently there’s a French artist with the same name as me who got it first. (I have emailed about it, but never got a response.)

So what to do…

CopywritingDean.com makes a lot of sense to me.

* It does have my last name in it “Dean.”
* It contains the keyword I’m targeting most.
* It kind of has a double meaning. Copywriting Dean, or Dean of Copywriting. You know?!
* And it better explains my site.

This site currently gets a lot of search engine traffic, and I don’t want to leave it all behind. So I’m going to keep it up for a while and see what I can do with the traffic.

Hopefully I’ll be able to build up links to http://www.copywritingdean.com quickly. If you already have me in your blogroll, I’d really appreciate it if you changed the URL to copywritingdean.com.

If you don’t have me in your blogroll, I’d really appreciate it if you added me :)

Again, thanks for reading everyone.

 

When Saying Nothing Converts Best…

Posted By Stephen Dean on December 11th, 2008

James Brausch recommends testing each paragraph of your copy vs. a blank variable. This will help to see which paragraphs help to make the sale and which hurt. This can be difficult with traditional sales letters, but it’s very easy to do with bullets.

I’m testing bullets right now on one campaign. For the test I pit a blank against several bulleted benefit for each bullet. This might be an example…

Variable 1…

[blank]

Variable 2…

  • Build a solid, profitable web business on just 3 hours a day.

Variable 3…

  • Generate a full time income working part time.

Out of 30 bullets, the blank is in first place a little more than 1/3 of the time. And when it’s not in first place, it’s usually making a strong showing. This wouldn’t surprise James Brausch one bit, who generally believes shorter sales copy is best.

Because bullets cover so many different appeals of your product, the data can be very helpful in determining which appeals convince the reader to buy most… and which “appeals” are actually HURTING the sale.

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