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Copywriting, Internet Advertising And Business Success Blog By Copywriter, Stephen Dean

We’re Moving To CopywritingDean.com

Posted By Stephen Dean on March 8th, 2009

I’m changing my domain name for this blog. You can find new posts here: http://www.copywritingdean.com

I decided Stephensblog.com wasn’t the best domain for my business. My name (Stephen) is kind of hard to spell. Many people spell it wrong. And it’s spelled differently than it sounds.

Ideally I’d move to StephenDean.com, but that domain is not available and likely not for sale. Apparently there’s a French artist with the same name as me who got it first. (I have emailed about it, but never got a response.)

So what to do…

CopywritingDean.com makes a lot of sense to me.

* It does have my last name in it “Dean.”
* It contains the keyword I’m targeting most.
* It kind of has a double meaning. Copywriting Dean, or Dean of Copywriting. You know?!
* And it better explains my site.

This site currently gets a lot of search engine traffic, and I don’t want to leave it all behind. So I’m going to keep it up for a while and see what I can do with the traffic.

Hopefully I’ll be able to build up links to http://www.copywritingdean.com quickly. If you already have me in your blogroll, I’d really appreciate it if you changed the URL to copywritingdean.com.

If you don’t have me in your blogroll, I’d really appreciate it if you added me :)

Again, thanks for reading everyone.

 

Top 100 Sites

Posted By Stephen Dean on December 10th, 2008

Michel Fortin once told me that if one of his sales letters bombs, 99% of the time it was because he didn’t understand the market well enough. And since Michel is really good at understanding markets, his sales letters are almost always successful.

One way to get to know the market you’re writing for is to hang out where they hang out. And see what they see.

For example, you could do a Google search for terms they might search for, and check out the top 10 sites that come up. (Also check out the ads on the side, and I like to type in the URL so I don’t cost the advertiser money while I’m researching.)

PCMag.com has a list of the top 100 sites covering several different markets.

But that won’t always take you to the spots where your market “hangs out.” A great way to find the most popular sites in your market is to go to Alexa.com and do a simple “web search.”

The results don’t come back in the order of popularity, but the site’s traffic rank is listed below each result. Any site under 50,000 is a popular site, but anything under 10,000 is gold.

Check out these sites to discover what’s “new” in the marketplace. What are these people reading? What are they thinking about? What offers are other copywriters/publishers presenting them with?

This information can help you to take advantage of trends, but also tell you what you need to be DIFFERENT and UNIQUE, which is important.

So that’s my resource for today. What about you? Where do you go or what strategies do you use to check out your marketplace?

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