Copywriting is my passion!
Welcome
Copywriting, Internet Advertising And Business Success Blog By Copywriter, Stephen Dean

We’re Moving To CopywritingDean.com

Posted By Stephen Dean on March 8th, 2009

I’m changing my domain name for this blog. You can find new posts here: http://www.copywritingdean.com

I decided Stephensblog.com wasn’t the best domain for my business. My name (Stephen) is kind of hard to spell. Many people spell it wrong. And it’s spelled differently than it sounds.

Ideally I’d move to StephenDean.com, but that domain is not available and likely not for sale. Apparently there’s a French artist with the same name as me who got it first. (I have emailed about it, but never got a response.)

So what to do…

CopywritingDean.com makes a lot of sense to me.

* It does have my last name in it “Dean.”
* It contains the keyword I’m targeting most.
* It kind of has a double meaning. Copywriting Dean, or Dean of Copywriting. You know?!
* And it better explains my site.

This site currently gets a lot of search engine traffic, and I don’t want to leave it all behind. So I’m going to keep it up for a while and see what I can do with the traffic.

Hopefully I’ll be able to build up links to http://www.copywritingdean.com quickly. If you already have me in your blogroll, I’d really appreciate it if you changed the URL to copywritingdean.com.

If you don’t have me in your blogroll, I’d really appreciate it if you added me :)

Again, thanks for reading everyone.

 

The Power Of Deadlines…

Posted By Stephen Dean on December 11th, 2008

My sister stayed with me last week to work on copywriting 1v1.

I watched her as she wrote copy and noticed that she was doing several things to make things harder for her. She was…

  • using the backspace key WAY too much, constantly deleting her progress because in her words, “It wasn’t good.”
  • staring at the screen wondering to herself if she was good enough to write what she was writing.
  • writing aimlessly without a Template.

Just those three bad habits were enough to understand why she had to put in dozens of hours to complete a project that would take me just a handful.

So I gave her a challenge. I wanted her to write a sales letter in ONE day. From start to finish. Here’s how I told her to go about it…

1. Outline the major sections, making a Template for yourself. Headline here, opening here, bullets here, guarantee here and so forth.

2. Write the letter from top to bottom without stopping, and NO deleting. If you don’t like a paragraph, write an “improved” paragraph below it, but don’t delete the previous one.

3. Take a break.

4. Go back and fix the sections that truly don’t work.

5. Tweak the sections that almost work.

6. Take a break.

7. Polish.

Guess what, she finished that letter in 6 and a half hours. A record for her and dang good in anyone’s book. Plus, it was a pretty good letter. I don’t think it would have been any better if she had taken twice as long. And I won’t have to tweak it much before it goes into Muvar.

That’s the power of setting deadlines and breaking a big task into smaller tasks.

Similar Posts
Posted in Business Tips, Tips For Doers

One Response to “The Power Of Deadlines…”

Lance Jepsen author of Internet Marketing (2 comments.)
December 11th, 2008 at 2:45 pm

If you are looking for a great template, here is one I created that has brought in over $200,000 in sales. Enjoy.

The key elements of a great sales letter are:

1) Defines A Problem
Identify the problem of your prospects and how it can be solved with your product or service.

2) Explains Why The Problem Has Not Been Solved Yet
Why has the problem not been solved? If the problem has been solved, you really have no point in selling your product or service online. Your copy must show why the problem still exists.

Think about why this problem is still a concern for your prospect. Maybe existing solutions were not comprehensive enough, or too expensive.

3) Explains What Life Will Be Like Without The Problem
Paint a picture of what life will be without your prospects problem. Will solving the problem make your prospects happier? Can they spend more time with their family? Will they be able to afford a house or quit their day job? Create a dream of what is possible once the problem is solved.

4) Tells How Your Product/Service Achieves The Solution
Describe how your product or service makes the picture you previously painted possible.

This is often called your product’s USP (unique selling proposition). What is a USP? A USP answers the question, “Why should I do business with you instead of your competitors?”

The USP clearly defines your competitive advantage and states what makes you better than your competitors.

5) Call To Action
Finally you need to clearly state what you want your customers to do. Should they sign up to receive more information? Make a purchase?