Copywriting is my passion!
Welcome
Copywriting, Internet Advertising And Business Success Blog By Copywriter, Stephen Dean

We’re Moving To CopywritingDean.com

Posted By Stephen Dean on March 8th, 2009

I’m changing my domain name for this blog. You can find new posts here: http://www.copywritingdean.com

I decided Stephensblog.com wasn’t the best domain for my business. My name (Stephen) is kind of hard to spell. Many people spell it wrong. And it’s spelled differently than it sounds.

Ideally I’d move to StephenDean.com, but that domain is not available and likely not for sale. Apparently there’s a French artist with the same name as me who got it first. (I have emailed about it, but never got a response.)

So what to do…

CopywritingDean.com makes a lot of sense to me.

* It does have my last name in it “Dean.”
* It contains the keyword I’m targeting most.
* It kind of has a double meaning. Copywriting Dean, or Dean of Copywriting. You know?!
* And it better explains my site.

This site currently gets a lot of search engine traffic, and I don’t want to leave it all behind. So I’m going to keep it up for a while and see what I can do with the traffic.

Hopefully I’ll be able to build up links to http://www.copywritingdean.com quickly. If you already have me in your blogroll, I’d really appreciate it if you changed the URL to copywritingdean.com.

If you don’t have me in your blogroll, I’d really appreciate it if you added me :)

Again, thanks for reading everyone.

 

Rachel Rofe Is Driving Me Bonkers

Posted By Stephen Dean on November 19th, 2008

This week I’ve spending a lot of time getting caught up on blog technology, social bookmarking and other things that have had me surfing the net a lot. One blog I’ve been reading recently is from Rachel Rofe.

Apparently she’s the resource QUEEN. I should have known from her product, Top Secret Riches, that she would be the first to know about any valuable resource. But two links to great tools she’s provided on her blog this week have blown me away. And they will be immediately implemented in my business.

The first was Robot Replay, which records the actions of individual visitors when they hit your site… and then replays them for you to watch. Do you know what that can do for anyone who writes copy?! You can see exactly where your copy is doing it’s job, and where you’re losing the reader. I’ll be implementing this on my sales letters and clients’ sales letters very soon.

Next is FoldSpy. This software lets you take a peak at how much of your webpage the majority of your visitors can see without scrolling. Essentially, it lets you identify what is “above the fold” for most visitors to your sites. This is VERY important for things like squeeze pages, where you want to get the opt in box above the fold. It can also be useful for your blogs and sales pages, but that’s a bit more complicated.

Again, I’m thrilled to have these resources. And I recommend checking out Rachel’s blog and her list of resources.

Similar Posts
Posted in Business Resources, Copywriting Resources, Internet Advertising Resources

One Response to “Rachel Rofe Is Driving Me Bonkers”

Tony Finbarr-Smith (8 comments.)
November 20th, 2008 at 5:42 am

another visitor-tracker-video-recorder-thingy is called clicktale (clicktale.com) - they have both free and paid versions. the free version is awesome.