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Copywriting, Internet Advertising And Business Success Blog By Copywriter, Stephen Dean

We’re Moving To CopywritingDean.com

Posted By Stephen Dean on March 8th, 2009

I’m changing my domain name for this blog. You can find new posts here: http://www.copywritingdean.com

I decided Stephensblog.com wasn’t the best domain for my business. My name (Stephen) is kind of hard to spell. Many people spell it wrong. And it’s spelled differently than it sounds.

Ideally I’d move to StephenDean.com, but that domain is not available and likely not for sale. Apparently there’s a French artist with the same name as me who got it first. (I have emailed about it, but never got a response.)

So what to do…

CopywritingDean.com makes a lot of sense to me.

* It does have my last name in it “Dean.”
* It contains the keyword I’m targeting most.
* It kind of has a double meaning. Copywriting Dean, or Dean of Copywriting. You know?!
* And it better explains my site.

This site currently gets a lot of search engine traffic, and I don’t want to leave it all behind. So I’m going to keep it up for a while and see what I can do with the traffic.

Hopefully I’ll be able to build up links to http://www.copywritingdean.com quickly. If you already have me in your blogroll, I’d really appreciate it if you changed the URL to copywritingdean.com.

If you don’t have me in your blogroll, I’d really appreciate it if you added me :)

Again, thanks for reading everyone.

 

Powerful Tools For Getting To Know Your Target Market…

Posted By Stephen Dean on December 11th, 2008

One lesson I learned the hard way about writing copy is… you MUST know your market. And I’m still getting better at joining the “conversation in their mind.”

Lately I’ve been testing different techniques for researching what’s going on inside the ideal customer’s head. And I’ll share a couple with you even though I planned on giving myself an unfair advantage with these techniques.

If you’re selling anything online right now, you should try both of these to better know your prospect…

 

1. Yahoo! Answers. Google Answers recently was shut down because they got wiped out by Yahoo! Answers. What Yahoo! Answers offers is an inside look at what your market wants to know, what they’re thinking about, and how they’re thinking about it.

What product or service are you writing for? Type in some keywords for it at Yahoo! Answers and see what questions people are asking in your market. The “questions” may completely change the way you write your copy. http://answers.yahoo.com

2. The Way Back Machine. I haven’t been as successful with this one, but if you find a competitor who split-tests their copy, you’ll be able to reverse engineer their test results.

The Way Back Machine (WBM) is an online archive of what websites looked like at any given point in time. Every now and then, the WBM takes a snapshot of a page and stores it in it’s archive.

So if the WBM has taken several snapshots of a competitor’s page that is slowly being tweaked, pay attention to new elements that stick around. A failed Split Test will show a new element in one snapshot that disappears in a later snapshot. With a successful Split Test, the element won’t disappear.

This could be especially helpful if your competitor is testing headlines with different appeals. If you find out people respond to “home business” ads better when the headline addresses more money to pay bills… rather than more money to go on vacation… that’s great information!

You’ll have to play with this… And it can be work to find a competitor who is taking the time to Split Test, but it could be gold if you do. http://www.archive.org

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