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Copywriting, Internet Advertising And Business Success Blog By Copywriter, Stephen Dean

We’re Moving To CopywritingDean.com

Posted By Stephen Dean on March 8th, 2009

I’m changing my domain name for this blog. You can find new posts here: http://www.copywritingdean.com

I decided Stephensblog.com wasn’t the best domain for my business. My name (Stephen) is kind of hard to spell. Many people spell it wrong. And it’s spelled differently than it sounds.

Ideally I’d move to StephenDean.com, but that domain is not available and likely not for sale. Apparently there’s a French artist with the same name as me who got it first. (I have emailed about it, but never got a response.)

So what to do…

CopywritingDean.com makes a lot of sense to me.

* It does have my last name in it “Dean.”
* It contains the keyword I’m targeting most.
* It kind of has a double meaning. Copywriting Dean, or Dean of Copywriting. You know?!
* And it better explains my site.

This site currently gets a lot of search engine traffic, and I don’t want to leave it all behind. So I’m going to keep it up for a while and see what I can do with the traffic.

Hopefully I’ll be able to build up links to http://www.copywritingdean.com quickly. If you already have me in your blogroll, I’d really appreciate it if you changed the URL to copywritingdean.com.

If you don’t have me in your blogroll, I’d really appreciate it if you added me :)

Again, thanks for reading everyone.

 

My Copywriting Questionnaire, Question #1

Posted By Stephen Dean on December 15th, 2008

The sales letter was good.  It was more than good, it rocked.

Michel Fortin was my copywriting coach at the time, he didn’t have anything to add.  It was ready to give to the client.

The client was a big name guru you’ve probably heard of.

And he hated it.  He changed it quite a bit, including the entire angle, before he published it.

What happened?  I didn’t manage my client’s expectations.  Part of that job is to discover what the client is expecting the letter will look like.

And the easiest way to get that answer is to ask…

“1) Are there any competing sales letters you like that I should see?”

Have you ever heard, “The Grass Is Always Greener On The Other Side.”  If your client likes a competitor’s sales letter, they’re probably looking for something similar.

Of course your sales letter needs to be unique to be successful.  But you can get a good feel of the tempo and energy of the copy.  And that’s likely what your client is looking for.

The lesson: If you want to keep your client happy, find out what they like about their competitor’s sales copy.

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Posted in Copywriting Heads Up, Copywriting Resources, Copywriting Tips, My Copywriting Questionnaire

3 Responses to “My Copywriting Questionnaire, Question #1”

Lance Jepsen author of Internet Marketing (2 comments.)
December 15th, 2008 at 6:43 pm

Great points. I’ve found that at times the client is unhappy because of a misconception on his part that can be changed. It was a big learning experience for me when I realized I not only had to market in my sales letter, but then I had to market the sales letter to the client.

I had one client that even after the sales letter I did for him performed well, he complained to me about the number of people that were complaining about his product. He erroneously thought that perhaps the sales letter was misleading. I explained to him that his increase in complaints is not a direct result of the sales letter but instead the increased business he was doing. I advised him to check the number of complaints he received before my sales letter and then divide that by his previous total orders to come up with a percentage. Then check the number of complaints he received after my sales letter and divide that by his new sales number and compare both percentages. He was shocked to find that his number of complaints as a percentage of total orders actually dropped. It just seemed like more complaints because of all the new business my sales letter was generating for him.

So I think it’s important to consider not only your marketing within your sales letter, but also your marketing of the sales letter itself to the client.

Stephen Dean (1 comments.)
December 15th, 2008 at 9:18 pm

LOL. He must have been very happy.

Thanks for the comment Lance.

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