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Copywriting, Internet Advertising And Business Success Blog By Copywriter, Stephen Dean

We’re Moving To CopywritingDean.com

Posted By Stephen Dean on March 8th, 2009

I’m changing my domain name for this blog. You can find new posts here: http://www.copywritingdean.com

I decided Stephensblog.com wasn’t the best domain for my business. My name (Stephen) is kind of hard to spell. Many people spell it wrong. And it’s spelled differently than it sounds.

Ideally I’d move to StephenDean.com, but that domain is not available and likely not for sale. Apparently there’s a French artist with the same name as me who got it first. (I have emailed about it, but never got a response.)

So what to do…

CopywritingDean.com makes a lot of sense to me.

* It does have my last name in it “Dean.”
* It contains the keyword I’m targeting most.
* It kind of has a double meaning. Copywriting Dean, or Dean of Copywriting. You know?!
* And it better explains my site.

This site currently gets a lot of search engine traffic, and I don’t want to leave it all behind. So I’m going to keep it up for a while and see what I can do with the traffic.

Hopefully I’ll be able to build up links to http://www.copywritingdean.com quickly. If you already have me in your blogroll, I’d really appreciate it if you changed the URL to copywritingdean.com.

If you don’t have me in your blogroll, I’d really appreciate it if you added me :)

Again, thanks for reading everyone.

 

Muvar Strategies Are Vital…

Posted By Stephen Dean on November 19th, 2008

I use and recommend Muvar for multivariate testing. I’ve done quite a bit of work with it for myself and clients.

The biggest problem with Muvar, for me, has been timeouts. Muvar needs to compile quite a bit of information. And the more visitors you get, the longer it takes to compile that information. But there’s another factor that can cause timeouts, and that’s how many variables you use.

I bragged to this blog some time ago that my latest Muvar Template had 140 variables. I now know this is NOT a good idea. So my latest Template has just 2 variables…

Overall
Page

This basically sets up Muvar as a split tester, and can be a valuable way to get information. I can add 5 different versions of a sales letter in to this variable and see which page wins out. Then modify that page a bit, and add it as a new Page variable.

This strategy has it’s place, but obviously is not the most powerful way to use Muvar. Another Template I’m using right now looks like this…

Overall
html-b
deck
lead
proof
educate
bullets
stimulate
testimonials
price.close
ps
html-a

The actual copy only has 9 elements, even though the copy is about 12 pages. This helps to keep timeouts to a minimum, but lets you mix and match variables like the multivariate software intends you to.

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