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Copywriting, Internet Advertising And Business Success Blog By Copywriter, Stephen Dean
Posted By Stephen Dean on March 8th, 2009

I’m changing my domain name for this blog. You can find new posts here: http://www.copywritingdean.com

I decided Stephensblog.com wasn’t the best domain for my business. My name (Stephen) is kind of hard to spell. Many people spell it wrong. And it’s spelled differently than it sounds.

Ideally I’d move to StephenDean.com, but that domain is not available and likely not for sale. Apparently there’s a French artist with the same name as me who got it first. (I have emailed about it, but never got a response.)

So what to do…

CopywritingDean.com makes a lot of sense to me.

* It does have my last name in it “Dean.”
* It contains the keyword I’m targeting most.
* It kind of has a double meaning. Copywriting Dean, or Dean of Copywriting. You know?!
* And it better explains my site.

This site currently gets a lot of search engine traffic, and I don’t want to leave it all behind. So I’m going to keep it up for a while and see what I can do with the traffic.

Hopefully I’ll be able to build up links to http://www.copywritingdean.com quickly. If you already have me in your blogroll, I’d really appreciate it if you changed the URL to copywritingdean.com.

If you don’t have me in your blogroll, I’d really appreciate it if you added me :)

Again, thanks for reading everyone.

 

Michel Fortin Recommends Testing Big

Posted By Stephen Dean on December 10th, 2008

 I recently asked Michel Fortin for some advice on testing sales pages. His advice was great, as always:

When I think about elements to test and that convert the best, the two most important ones are the headline and the offer.

But other than that, I think of the AIDA formula. That is, anything that helps to draw attention, create interest, increase desire and drive action are elements I want to test.

For example, when it comes to attention, think of the things that help stop people from scanning/surfing, and forces them to start reading. From headlines to pictures, from pop-ups to video, from different colored backgrounds to different colored headlines.

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