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Copywriting, Internet Advertising And Business Success Blog By Copywriter, Stephen Dean
Posted By Stephen Dean on March 8th, 2009

I’m changing my domain name for this blog. You can find new posts here: http://www.copywritingdean.com

I decided Stephensblog.com wasn’t the best domain for my business. My name (Stephen) is kind of hard to spell. Many people spell it wrong. And it’s spelled differently than it sounds.

Ideally I’d move to StephenDean.com, but that domain is not available and likely not for sale. Apparently there’s a French artist with the same name as me who got it first. (I have emailed about it, but never got a response.)

So what to do…

CopywritingDean.com makes a lot of sense to me.

* It does have my last name in it “Dean.”
* It contains the keyword I’m targeting most.
* It kind of has a double meaning. Copywriting Dean, or Dean of Copywriting. You know?!
* And it better explains my site.

This site currently gets a lot of search engine traffic, and I don’t want to leave it all behind. So I’m going to keep it up for a while and see what I can do with the traffic.

Hopefully I’ll be able to build up links to http://www.copywritingdean.com quickly. If you already have me in your blogroll, I’d really appreciate it if you changed the URL to copywritingdean.com.

If you don’t have me in your blogroll, I’d really appreciate it if you added me :)

Again, thanks for reading everyone.

 

How To Fix Variable Mistakes In Muvar

Posted By Stephen Dean on November 20th, 2008

Derrick asked a question about Muvar in a comment…

How do you edit a variable (if you’re not using it as the basis for a new version)? If I make a formatting mistake and don’t notice it before hitting ‘Add It’, the only way I’ve found to correct the error is by adding a new variable to the Template and making the correction there. Am I doing something wrong?

The answer is, there is no way to edit a variable within the Muvar “control panel” area. James left this out on purpose. His position is that it doesn’t matter if you make mistakes. If the mistake hurts the sale, Muvar will naturally take care of it by not displaying it often.

At first I didn’t like this answer, and told James so. Then I thought about it more, and thought he might be right. But I’ve FLIP-FLOPPED again.

There are some mistakes you can make in Muvar that I think need to be fixed. One of those mistakes is an order button that doesn’t work.

Of course, you’ve got to be a bit of a dufus to put a non-working order link into Muvar, but I did it recently. In my mind, there’s no reason to test to see how a failed order link will effect sales. So I needed to find a way to fix it.

I did it with my FTP program. I logged in to the public html area and clicked on the “data” folder. Here you’ll find files containing all the variables you put into Muvar. They all start with “var”, followed by the name of the variable, followed by a letter.

Most of the time the file you’ll want ends with “b”. But you might look in “a” if you don’t find it.

All you have to do is edit this file and reload it to the server. I was able to fix a quick HTML mistake on the order button, and had everything working in under 3 minutes.

There are other reasons to edit variables in Muvar. One would be if you made a mistake in the copy that could get you in legal trouble.

For example, say you’re making a claim that you made $1,134.00 in March. But because you’re human and sometimes make mistakes, you accidently slipped in an additional digit: $11,134.00.

If you’re claiming to make an extra $10,000.00, you’ve got a serious problem! Not only is it dishonest, but you COULD get in trouble with the law.

You simply can’t let that variable show up again. You must fix it.

Another example would be if you include time-limited bonuses to give visitors an incentive to buy now. After the time’s up, you’ve got to take down the variable.

Any more reasons you can think of?

As for fixing the Template as you described.  I tried this first as well.  But Muvar started acting strangely when I did.  It could have been for a different reason.  But I think actually editing the file in Muvar is a cleaner way to fix the problem.

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