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Copywriting, Internet Advertising And Business Success Blog By Copywriter, Stephen Dean

We’re Moving To CopywritingDean.com

Posted By Stephen Dean on March 8th, 2009

I’m changing my domain name for this blog. You can find new posts here: http://www.copywritingdean.com

I decided Stephensblog.com wasn’t the best domain for my business. My name (Stephen) is kind of hard to spell. Many people spell it wrong. And it’s spelled differently than it sounds.

Ideally I’d move to StephenDean.com, but that domain is not available and likely not for sale. Apparently there’s a French artist with the same name as me who got it first. (I have emailed about it, but never got a response.)

So what to do…

CopywritingDean.com makes a lot of sense to me.

* It does have my last name in it “Dean.”
* It contains the keyword I’m targeting most.
* It kind of has a double meaning. Copywriting Dean, or Dean of Copywriting. You know?!
* And it better explains my site.

This site currently gets a lot of search engine traffic, and I don’t want to leave it all behind. So I’m going to keep it up for a while and see what I can do with the traffic.

Hopefully I’ll be able to build up links to http://www.copywritingdean.com quickly. If you already have me in your blogroll, I’d really appreciate it if you changed the URL to copywritingdean.com.

If you don’t have me in your blogroll, I’d really appreciate it if you added me :)

Again, thanks for reading everyone.

 

How I’ve Boosted My Announcement List Sign Up Rate

Posted By Stephen Dean on December 11th, 2008

Lately I’ve been focusing on increasing the sign up rate for my announcement list. And I’ve been less interested in getting people to subscribe to my RSS feed.

James Brausch gave me the idea when he had to switch domains for his blog. He moved from “.com” to a “.org.”

With RSS subscribers, you wouldn’t be able to continue updating your subscribers of new posts at your new domain. But if you have their email address, it doesn’t matter which domain you’re on.

So one thing I’ve done is added a pop-up to the blog. I’ve heard numerous people report that this has a large effect on increasing the sign up rate.

Another thing I did was to change the “What Would Seth Godin Do?” plugin to promote my announcement list instead of the RSS feed. I’ve even included a picture of the free software you get when you sign up.

These two things together have probably doubled or tripled my sign ups.

If you want to see either of these two elements, delete your cookies and hit refresh. Both elements should appear.

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One Response to “How I’ve Boosted My Announcement List Sign Up Rate”

Tony Finbarr-Smith (8 comments.)
December 11th, 2008 at 4:10 am

excellent, good to hear someone trying new things…. I’ve been tinkering with different options, but discovered that if you haev a flash element such as music player or video on your page, the pop up will appear under that, but above your page, if you get me.

If you haven’t heard of Don Fleece with Traffic Mysteries yet, then check it out… big stuff.