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Copywriting, Internet Advertising And Business Success Blog By Copywriter, Stephen Dean

We’re Moving To CopywritingDean.com

Posted By Stephen Dean on March 8th, 2009

I’m changing my domain name for this blog. You can find new posts here: http://www.copywritingdean.com

I decided Stephensblog.com wasn’t the best domain for my business. My name (Stephen) is kind of hard to spell. Many people spell it wrong. And it’s spelled differently than it sounds.

Ideally I’d move to StephenDean.com, but that domain is not available and likely not for sale. Apparently there’s a French artist with the same name as me who got it first. (I have emailed about it, but never got a response.)

So what to do…

CopywritingDean.com makes a lot of sense to me.

* It does have my last name in it “Dean.”
* It contains the keyword I’m targeting most.
* It kind of has a double meaning. Copywriting Dean, or Dean of Copywriting. You know?!
* And it better explains my site.

This site currently gets a lot of search engine traffic, and I don’t want to leave it all behind. So I’m going to keep it up for a while and see what I can do with the traffic.

Hopefully I’ll be able to build up links to http://www.copywritingdean.com quickly. If you already have me in your blogroll, I’d really appreciate it if you changed the URL to copywritingdean.com.

If you don’t have me in your blogroll, I’d really appreciate it if you added me :)

Again, thanks for reading everyone.

 

Copywriting Technique: Blow It Up!

Posted By Stephen Dean on December 10th, 2008

Recently I’ve been doing a ton of critiques of sales copy. During these critiques I use Camtasia to record myself discussing the copy and offering the client advice. While doing this, I’m using notes but often just say whatever comes to mind. This has led to a new term that I like…

“Blow It Up.”

Many times I would find very strong sales arguments that were likely missed by the reader. Why? Because they were written in small, regular type buried in large paragraphs and only mentioned once… often taking up 12 words or less.

While trying to explain how to fix this situation, I stammered for a few seconds looking for the right word. And finally just said…

“You need to blow this up. It needs to be huge.”

Instead of burying key sales points in one short sentence. Elaborate. Say it in 3-4 paragraphs and consider announcing the point in a giant, centered subhead. This will effectively BLOW UP a sales argument that is needed to make the sale, but is invisible to many of your readers.

Some sales arguments that often need to be blown up are…

Proof Elements (If you’re a doctor, say so!)
Value Builders
Scarcity (limiting the offer, like only 50 copies left!)
Uniqueness (What do you have the competition doesn’t?)

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