My sister stayed with me last week to work on copywriting 1v1.
I watched her as she wrote copy and noticed that she was doing several things to make things harder for her. She was…

using the backspace key WAY too much, constantly deleting her progress because in her words, “It wasn’t good.”
staring at the screen wondering to herself if [...]

[Read more →]

I’m making some more switches to my business to make it more mobile.
Coinciding with the death of my laptop, I’ve decided to make an extra effort to make all of my business files accessible from the web. And preferably in more than one place.
This way if my laptop suddenly shuts down on me, is stolen, or [...]

[Read more →]

While I’m working on a project, especially in the beginning when I haven’t gotten in the flow, I come up with a lot of distracting thoughts.
“Do a google search for…”
“Check your bank account for…”
“Yesterday you forgot to…”
“I need to buy…”
Sometimes trying to ignore these thoughts are just as distracting as switching to the less important [...]

[Read more →]

Yesterday’s post on banning refunders got several positive responses. It also got some serious criticism. Mostly from an Internet marketing forum (where it’s to be expected).
Some of these people were outright angry with me. Let’s see what they had to say.
Looks like you’re another Brausch disciple with this attitude towards customers: “Just give me [...]

[Read more →]

I think I’m a great customer. If I do say so myself (and apparently I do).
I’ve been buying information products for at least 7 years. And I can’t recall even one time asking for a refund. Even when it turns out I already know much of the content inside the report… Even the time [...]

[Read more →]

In copywriting, assumptions can end up costing you a lot of money. That’s not good.
In my latest report with Michel Fortin, Tapping Michel Fortin’s Brain: Volume 2, he discusses an interesting test result he couldn’t figure out. An unprofessional picture of the product creator was generating more sales than a professional picture. This shocked [...]

[Read more →]