James Brausch recommends testing each paragraph of your copy vs. a blank variable. This will help to see which paragraphs help to make the sale and which hurt. This can be difficult with traditional sales letters, but it’s very easy to do with bullets.
I’m testing bullets right now on one campaign. For the test I pit [...]

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 I recently asked Michel Fortin for some advice on testing sales pages. His advice was great, as always:
When I think about elements to test and that convert the best, the two most important ones are the headline and the offer.
But other than that, I think of the AIDA formula. That is, anything that helps to draw attention, [...]

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Martin Russell recently asked me this question…
Is there a way (for Muvar to test) the type of bullet for the page and have all bullets show up with that one look?
It was partly in response to James Brausch’s post about Bullets. James noticed that putting bullets in front of many of his sentences improved response.
Martin wants to test what type [...]

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Derrick asked a question about Muvar in a comment…
 
How do you edit a variable (if you’re not using it as the basis for a new version)? If I make a formatting mistake and don’t notice it before hitting ‘Add It’, the only way I’ve found to correct the error is by adding a new variable [...]

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Derrick asked a question about Muvar in a comment…
How do you edit a variable (if you’re not using it as the basis for a new version)? If I make a formatting mistake and don’t notice it before hitting ‘Add It’, the only way I’ve found to correct the error is by adding a new variable to [...]

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Do you Split Test or use multivariate testing on your sales copy? Most people don’t, but that’s a terrible thing. Let’s take a look at some numbers.
Let’s say you’re using google adwords to get traffic to a squeeze page. The squeeze page asks for the visitor’s email address before taking them to the sales letter. [...]

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$97, $95, $100. Three different prices that aren’t too far apart in dollar amount, but can have a large effect on the dollar amount in your bank account.
The truth is, the actual price of your product is a major testing factor. Those 3 different prices above may swing the number of sales you get by [...]

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A client from my testing service recently asked me why I had taken the P.S. out of his sales letter.
If you’ve read many sales letters you know the P.S. is a popular technique, so it is understandable that he would ask.
The thing is, I didn’t take out the P.S. Muvar did.
Muvar is a multivariate [...]

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I use and recommend Muvar for multivariate testing. I’ve done quite a bit of work with it for myself and clients.
The biggest problem with Muvar, for me, has been timeouts. Muvar needs to compile quite a bit of information. And the more visitors you get, the longer it takes to compile that information. But there’s [...]

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