Category Archives: Internet Advertising Tips


Michel Fortin Recommends Testing Big

 I recently asked Michel Fortin for some advice on testing sales pages. His advice was great, as always:
When I think about elements to test and that convert the best, the two most important ones are the headline and the offer.
But other than that, I think of the AIDA formula. That is, anything that helps to draw attention, [...]

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Stat Counters And Their Hidden Gold

I’ve been watching my blogs web statistics lately. If you have a blog, I highly recommend doing that as well. Some things I’ve noticed…
1. This blog’s audience has grown every month since I started posting regularly in January.
2. There are a few topics my readers aren’t too interested in. I can tell, because when I [...]

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Top 100 Sites

Michel Fortin once told me that if one of his sales letters bombs, 99% of the time it was because he didn’t understand the market well enough. And since Michel is really good at understanding markets, his sales letters are almost always successful.
One way to get to know the market you’re writing for is to hang [...]

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Adventures In Programming, My Experience With RentACoder.com

Yesterday I lost several hundred dollars. How? I spent all my time trying to fix a Wordpress Plugin (that’s fantastic) but didn’t work on about 80% of Wordpress blogs.
It started out when I hired a programmer on RentACoder.com. He was extremely helpful and made suggestions to improve the plugin. He even checked in nightly with [...]

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The Secret To Selling Anything On The Internet

If you’re trying to sell anything online, copywriting is important. Have you ever paid to send visitors to a webpage hoping to collect a truckload of sales…
…only to be disappointed when you didn’t even get one.
That happens a lot to many Internet Business owners. And poor copywriting is often the bad guy. You gotta fix [...]

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Internet Thieves Suck

I recently noticed a web forum where people were giving away access information to some of my products.
I did it by setting up a Google Alert for the URL to my thank you page. A Google Alert allows you to tell Google to send you an email whenever they find a certain word, phrase, or [...]

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The Mathematics Of Testing Your Sales Copy

Do you Split Test or use multivariate testing on your sales copy? Most people don’t, but that’s a terrible thing. Let’s take a look at some numbers.
Let’s say you’re using google adwords to get traffic to a squeeze page. The squeeze page asks for the visitor’s email address before taking them to the sales letter. [...]

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Price Testing

$97, $95, $100. Three different prices that aren’t too far apart in dollar amount, but can have a large effect on the dollar amount in your bank account.
The truth is, the actual price of your product is a major testing factor. Those 3 different prices above may swing the number of sales you get by [...]

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How To Make Me Fall In Love With You (Platonically)

Ok, let’s say I’m the copywriter (which I am), and you’re the client (which you could be). How could you get me to fall in love with your project?
Here’s a hint. It will make my job much easier. And if you’re writing your own copy, including it will make your letter more successful.
The answer: providing [...]

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Right And Wrong Ways To Collect Testimonials…

Recently I sent people on my announcement list free access to 2 of my products. I asked if in exchange they would give me feedback or a testimonial for the product.
I’m pretty sure I didn’t get any feedback from people on my list. BUT, I think that’s my fault.
At around the same time, I ran [...]

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