Michel Fortin has answered Edward’s question! Here
it is…
Question: “How do you get inside the head of the
prospect?” And I’ll try and make it more specific
by saying, what’s a quick overview of your
methodology for discovering the conversation in
the prospect’s mind?
I just posted a blog post today, “How to Target
Your Perfect Customer,” that specifically deals
with this. (What a [...]

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Just about any money-makin’ plan you might pick online requires that you start a web site. And if you’re like me, you’re starting new sites all the time.
So I wanted to share with you how I, as a copywriter, find the perfect domain name.
You know that “Save The World” project me and “Madison” are working [...]

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Lately I’ve been focusing on increasing the sign up rate for my announcement list. And I’ve been less interested in getting people to subscribe to my RSS feed.
James Brausch gave me the idea when he had to switch domains for his blog. He moved from “.com” to a “.org.”
With RSS subscribers, you wouldn’t be able to [...]

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 I recently asked Michel Fortin for some advice on testing sales pages. His advice was great, as always:
When I think about elements to test and that convert the best, the two most important ones are the headline and the offer.
But other than that, I think of the AIDA formula. That is, anything that helps to draw attention, [...]

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I’ve been watching my blogs web statistics lately. If you have a blog, I highly recommend doing that as well. Some things I’ve noticed…
1. This blog’s audience has grown every month since I started posting regularly in January.
2. There are a few topics my readers aren’t too interested in. I can tell, because when I [...]

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Michel Fortin once told me that if one of his sales letters bombs, 99% of the time it was because he didn’t understand the market well enough. And since Michel is really good at understanding markets, his sales letters are almost always successful.
One way to get to know the market you’re writing for is to hang [...]

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Yesterday I lost several hundred dollars. How? I spent all my time trying to fix a Wordpress Plugin (that’s fantastic) but didn’t work on about 80% of Wordpress blogs.
It started out when I hired a programmer on RentACoder.com. He was extremely helpful and made suggestions to improve the plugin. He even checked in nightly with [...]

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If you’re trying to sell anything online, copywriting is important. Have you ever paid to send visitors to a webpage hoping to collect a truckload of sales…
…only to be disappointed when you didn’t even get one.
That happens a lot to many Internet Business owners. And poor copywriting is often the bad guy. You gotta fix [...]

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I recently noticed a web forum where people were giving away access information to some of my products.
I did it by setting up a Google Alert for the URL to my thank you page. A Google Alert allows you to tell Google to send you an email whenever they find a certain word, phrase, or [...]

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Do you Split Test or use multivariate testing on your sales copy? Most people don’t, but that’s a terrible thing. Let’s take a look at some numbers.
Let’s say you’re using google adwords to get traffic to a squeeze page. The squeeze page asks for the visitor’s email address before taking them to the sales letter. [...]

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