Stephen Dean's Blog

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Success Blog By Copywriter, Stephen Dean

 

Entries Tagged as 'Housekeeping'

The Best Way To Contact Me…

December 15th, 2008 · No Comments · Housekeeping

What’s the best way to get a hold of me?
Two ways…
If you want to talk to me about a copywriting project, fill out an application at http://www.copyproductions.com. I’ll respond ASAP by email.
Otherwise, just comment on a post here at the blog. That’s the most appropriate way to chit chat with me.
An email will [...]

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While Away The Hackers Will Play…

December 11th, 2008 · 5 Comments · Housekeeping

I stepped away from the computer for the last month and change.  Needed a break.  And just about everything that could go wrong did go wrong.
The credit card I had on file had expired and wasn’t rebilling.  I lost a pretty important domain in my business.  I’d been planning on ditching the domain soon, but [...]

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B.S. Excuses For Not Using Scarcity In Your Copy

December 11th, 2008 · 1 Comment · Housekeeping

Whenever I get a new client I send out a questionnaire to find out more about the product, the offer and the market. And one of the questions asks how the client wants to limit the offer… Scarcity of time, quantity or the offer.
You should see the excuses I sometimes see for not limiting the offer. My [...]

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Should You Use A P.S. In Your Sales Letter?

November 20th, 2008 · 1 Comment · Housekeeping

Aspiring copywriters, you’re getting it wrong!
The P.S. is a widely known tactic when writing a sales letter. I’ve done countless copy critiques for product owners who write their own copy… and they almost always have a P.S.
What that usually means is that they’ve seen others doing it and assume it works.
Is that a logical assumption? [...]

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EarthClassMail.com

November 19th, 2008 · 1 Comment · Housekeeping

I’m 25 and am trying not to “settle down.” Most people I know think the only rational thing to do is get married, buy a house and live there the rest of your life.
These are also the people who told me I’d never find a good job unless I went to college. (And they were [...]

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Rebecca Dean Goes Nuts In Japan… I Hear It All Go Down!

November 19th, 2008 · No Comments · Housekeeping

Many of you know that I’m training my sister, Rebecca at MissCopy.com to write copy. Her training is coming along nicely and she has also become a big fan of my copy consultant, Michel Fortin.
She reads his blog regularly and will often argue about my criticism’s of her work using lines she takes from [...]

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Using Amazon.com For Market Research

November 19th, 2008 · No Comments · Housekeeping

I just noticed an interesting post at Terry Dean’s blog. He shares a Jay Abraham video that discusses doing market research on Amazon.com. I do this too.
Essentially every book title can be viewed as a headline. Most non-fiction books also have subheads. In fact, many non-fiction books also have bullet copy you can [...]

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Thanks!

November 19th, 2008 · No Comments · Housekeeping

Thanks for requesting updates for my blog! But you’re not done. A confirmation email is being sent to your inbox right now. When you confirm, not only will you stay updated, I’ll give you my Split Test software free!
I post often so you should be hearing from me soon. You’ll find copywriting tips, money makin’ [...]

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