Category Archives: Copywriting Tips
How To Write A Great, Risk Reducing Guarantee
Here’s 3 great links for discovering how to write a risk reducing guarantee…
Give Your Guarantees Teeth And Eat Filet Mignon More Often
An Irresistible Guarantee: Overcoming Your Prospect’s Final Reservations
Risk-Reversal’s Role Reversal
Also posted in Copywriting Heads Up, Copywriting Resources
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Copywriting Technique: Blow It Up!
Recently I’ve been doing a ton of critiques of sales copy. During these critiques I use Camtasia to record myself discussing the copy and offering the client advice. While doing this, I’m using notes but often just say whatever comes to mind. This has led to a new term that I like…
“Blow It Up.”
Many times [...]
The Secret To Selling Anything On The Internet
If you’re trying to sell anything online, copywriting is important. Have you ever paid to send visitors to a webpage hoping to collect a truckload of sales…
…only to be disappointed when you didn’t even get one.
That happens a lot to many Internet Business owners. And poor copywriting is often the bad guy. You gotta fix [...]
Also posted in Business Tips, Internet Advertising Tips
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He Told A Public Forum My Headline Was Worthless
Should I be ashamed to call myself a copywriter? Here’s the story…
I left a link to one of my squeeze pages in my signature at a popular web forum. Since I was giving advice on copywriting, someone who checked out the page and didn’t like what he saw decided to post a review of the [...]
How To Stop Them From Skimming
Many visitors will skim through your copy without reading all of it. In fact, most probably won’t read every word. Some readers will skim most every section and STILL buy. But skimming points to one thing… that your reader may be getting ready to leave.
Here are 3 methods for latching them back into the copy…
(1) [...]
The Mathematics Of Testing Your Sales Copy
Do you Split Test or use multivariate testing on your sales copy? Most people don’t, but that’s a terrible thing. Let’s take a look at some numbers.
Let’s say you’re using google adwords to get traffic to a squeeze page. The squeeze page asks for the visitor’s email address before taking them to the sales letter. [...]
Also posted in Business Tips, Internet Advertising Tips, Multivariate Testing
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Price Testing
$97, $95, $100. Three different prices that aren’t too far apart in dollar amount, but can have a large effect on the dollar amount in your bank account.
The truth is, the actual price of your product is a major testing factor. Those 3 different prices above may swing the number of sales you get by [...]
Also posted in Business Tips, Internet Advertising Tips, Multivariate Testing
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3 Quick Rules For Writing A PS
I’ve done countless copy critiques in the last several months. One thing I always seem to need to address (besides scarcity) is the “PS” section.
Many times it seems like people just go through the motions because they see everyone else uses a PS. So they get to the end of the letter and say [...]
How To Make Me Fall In Love With You (Platonically)
Ok, let’s say I’m the copywriter (which I am), and you’re the client (which you could be). How could you get me to fall in love with your project?
Here’s a hint. It will make my job much easier. And if you’re writing your own copy, including it will make your letter more successful.
The answer: providing [...]
Also posted in Business Tips, Internet Advertising Tips
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If You Don’t Implement Scarcity, Your Sales Letter Sucks
I recently moved a little bit higher in to the Northwest of the US. When looking for a place to live, I was able to do it leisurely. I browsed several different apartments over the course of a couple days. I was able to compare prices, compare locations and mull over my decision.
There was absolutely [...]
Also posted in Business Tips
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