Category Archives: Copywriting Tips

The Best Copywriter Catch 22

By Stephen Dean | Published March 25, 2011

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Sales Letters That DONT Work.

By Stephen Dean | Published February 16, 2009

My brother has a great lesson for you on sales letters that DONT work.
He just got a new golden retriever puppy. Talk about cute.
Growing up our golden retriever once had 13 puppies that we got to watch grow up. Watching them walk out of the dog house one by one, single [...]

Also posted in Internet Advertising Tips | View Comments

Message To New Copywriters

By Stephen Dean | Published February 10, 2009

This is my first article of the Robert Plank Challenge. Not all articles will be on copywriting or copywriters, but this one is. Take a look…
Title: Message To New Copywriters
By: Stephen Dean
If you’re a new copywriter, this is my message to you.
Hi. I used to be where you were at. I [...]

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Free Video: Are You Making This Copy Mistake?

By Stephen Dean | Published February 10, 2009

If you want to discover if you’re guilty of committing this Copy Sin, click the link below to watch my free copywriting video.
Click here ->> http://www.stephensblog.com/7copysins

Also posted in Copywriting Heads Up, Copywriting Resources | Tagged featured | View Comments

The Postcard Arrived…

By Stephen Dean | Published January 29, 2009

Remember when I had Click2Mail send me a test postcard for ad campaign? I wrote about it here: Sending Postcards To Advertise Your Product Or Services.
Well it finally showed up yesterday. It took a LONG time…
…because of user error. My fault. I accidentally picked “standard mail” instead of “first class.” [...]

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These Proven Order Buttons Will Increase Your Sales

By Stephen Dean | Published January 26, 2009

I just noticed Perry Belcher created a site based on his order button… a button he says is the most tested order button in Internet history. Check it out…
The Belcher Button
Now compare that to Eric Graham’s Ultimate Submit Button.
The Ultimate Submit Button
Can you see the similarities? What are the differences?

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Copywriting Q&A

By Stephen Dean | Published January 26, 2009

Ok, so we got a few questions. Thanks Tony and Ron!
I’ll be sending both of you guys “The 2 Hour Sales Letter,” “7 Copy Sins,” “Digital Scarcity,” “Tapping Michel Fortin’s Brain,” “Tapping Michel Fortin’s Brain 2,” and a series of videos on increasing email sign-ups from your blog.
Let’s start with the first question…
“Let’s say [...]

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John Carlton Ticking People Off…

By Stephen Dean | Published January 16, 2009

My Copywriting Questionnaire (Or Questions To Ask Before Writing Awesome Copy)

By Stephen Dean | Published January 14, 2009

Before I write copy, I send all of my clients a questionnaire. The questions I ask are based on 5 years of experience writing copy for clients.
The posts below reveal the questions I ask and why:
My Copywriting Questionnaire, Question #1
My Copywriting Questionnaire, Questions #2 And #3
My Copywriting Questionnaire, Questions #4, #5 and #6
My Copywriting [...]

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Perry Belcher’s Headline Writing Formula