Category Archives: Copywriting Resources
If you want to discover if you’re guilty of committing this Copy Sin, click the link below to watch my free copywriting video.
Click here ->> http://www.stephensblog.com/7copysins
Remember when I had Click2Mail send me a test postcard for ad campaign? I wrote about it here: Sending Postcards To Advertise Your Product Or Services.
Well it finally showed up yesterday. It took a LONG time…
…because of user error. My fault. I accidentally picked “standard mail” instead of “first class.” [...]
I just noticed Perry Belcher created a site based on his order button… a button he says is the most tested order button in Internet history. Check it out…
The Belcher Button
Now compare that to Eric Graham’s Ultimate Submit Button.
The Ultimate Submit Button
Can you see the similarities? What are the differences?
I found this link this morning. Ken Mcarthur lists his best email subject lines (based on open rates) from 2008. It’s good to see people posting real data!
He also writes quite a bit about how to evaluate statistics. All in all, a great post. Go check it out!
Before I write copy, I send all of my clients a questionnaire. The questions I ask are based on 5 years of experience writing copy for clients.
The posts below reveal the questions I ask and why:
My Copywriting Questionnaire, Question #1
My Copywriting Questionnaire, Questions #2 And #3
My Copywriting Questionnaire, Questions #4, #5 and #6
My Copywriting [...]
Michel Fortin tipped me off to this awesome headline writing formula by Perry Belcher:
In the last entry we talked a lot about believability and proof. And we mentioned testimonials.
Testimonials are a huge source of proof. Hence the last question in my questionnaire.
10) Finally, send me every testimonial you got!
With most clients who have an established product, this isn’t a problem. They usually have been collecting [...]
My first thought was, “Woah, that’s a good question.”
A top Internet marketing guru was interviewing me before deciding to hire me. He hit me with a seemingly simple question… that still stopped me in my tracks. It went something like this…
“What’s the most important component of writing copy?”
Woah. I’d honestly never [...]
Michel Fortin once told me the 3 most important elements to test in a sales letter are the headline, price and offer.
Price points are easy to come up with. The headline takes a lot of work… but that’ll come from my research.
The offer is something you need to team up and strategize with [...]