My first thought was, “Woah, that’s a good question.”
A top Internet marketing guru was interviewing me before deciding to hire me. He hit me with a seemingly simple question… that still stopped me in my tracks. It went something like this…
“What’s the most important component of writing copy?”
Woah. I’d honestly never [...]

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Michel Fortin once told me the 3 most important elements to test in a sales letter are the headline, price and offer.
Price points are easy to come up with. The headline takes a lot of work… but that’ll come from my research.
The offer is something you need to team up and strategize with [...]

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That was a close one.
Remember when I lost all my blog posts last month? Well I tried to get as many of the valuable posts back as I could from Google’s cache.
One post that I didn’t find the first time around was an awesome interview I did with Ryan Healy.
I was reminded [...]

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My favorite excerpt from this blog entry:
The biggest error that most people commit when they write copy is that they try to be clever, trying to ‘WOW’ people with every sentence.
Check it out: http://blog.onecoach.com/2008/12/09/how-to-sell-in-print-the-secret-of-writing-killer-copy/

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You know what kind of copywriter scares me?
One that doesn’t ask any questions.  
Before I start a project there are 10 questions I ALWAYS have answered before I start.  And over the next few weeks I’m going to be writing about these questions and why I think they’re so important.
I’ll probably address question #1 Monday. [...]

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1. What are all the variables you test for in headlines?
Interesting question! When testing headlines I test the format and then usually wildly different text. For example I don’t want to test “Discover The Secret To Losing Weight” against “How To Lose Weight.”
While that may be a valid test, you’re more likely to uncover a [...]

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Clients are often nervous before hiring a copywriter for the first time. We’re not cheap. I told you before that the lowest I write a sales letter for is $3,000.00. (Except for mini-letters.)
Sometimes I quote as high as $6,000.00. And that’s before any add ons, like autoresponders or promotional emails. Typically, I write for about [...]

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Here’s 3 great links for discovering how to write a risk reducing guarantee…
Give Your Guarantees Teeth And Eat Filet Mignon More Often
An Irresistible Guarantee: Overcoming Your Prospect’s Final Reservations
Risk-Reversal’s Role Reversal

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I recently gave an interview to Keith Goodrum where I mentioned the value of price testing. Jim Sansi just put together some videos to show you how to perform price tests with Muvar. Go here and check it out…
Magical Methods That Increase Sales by Jim Sansi of thekaizenbusiness.com
Also see…
9 Productivity Tools for Entrepreneurs to Smack Down Stupid, Time-Wasting Tasks… by Yanik Silver
Big Things For [...]

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My readers know that I’m in Michel Fortin’s coaching program. Each day I get to ask Michel a question about copywriting.
And if you know who Michel is, you know how valuable his answers are. (Michel is the legendary copywriter who wrote the first sales letter to pull in more than 1 million dollars in [...]

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