Michel Fortin has answered Edward’s question! Here
it is…
Question: “How do you get inside the head of the
prospect?” And I’ll try and make it more specific
by saying, what’s a quick overview of your
methodology for discovering the conversation in
the prospect’s mind?
I just posted a blog post today, “How to Target
Your Perfect Customer,” that specifically deals
with this. (What a [...]

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My sister stayed with me last week to work on copywriting 1v1.
I watched her as she wrote copy and noticed that she was doing several things to make things harder for her. She was…

using the backspace key WAY too much, constantly deleting her progress because in her words, “It wasn’t good.”
staring at the screen wondering to herself if [...]

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Just about any money-makin’ plan you might pick online requires that you start a web site. And if you’re like me, you’re starting new sites all the time.
So I wanted to share with you how I, as a copywriter, find the perfect domain name.
You know that “Save The World” project me and “Madison” are working [...]

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I’m making some more switches to my business to make it more mobile.
Coinciding with the death of my laptop, I’ve decided to make an extra effort to make all of my business files accessible from the web. And preferably in more than one place.
This way if my laptop suddenly shuts down on me, is stolen, or [...]

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Lately I’ve been focusing on increasing the sign up rate for my announcement list. And I’ve been less interested in getting people to subscribe to my RSS feed.
James Brausch gave me the idea when he had to switch domains for his blog. He moved from “.com” to a “.org.”
With RSS subscribers, you wouldn’t be able to [...]

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 I recently asked Michel Fortin for some advice on testing sales pages. His advice was great, as always:
When I think about elements to test and that convert the best, the two most important ones are the headline and the offer.
But other than that, I think of the AIDA formula. That is, anything that helps to draw attention, [...]

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Raise your hand if you’ve ever come up with a product that was a dud…
If you’ve ever created a product, there’s a good chance you’ve made one that couldn’t sell. People who are just beginning their business pursuits often forget to check if there’s a market for their “hot idea” before they create the product. [...]

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I’ve been watching my blogs web statistics lately. If you have a blog, I highly recommend doing that as well. Some things I’ve noticed…
1. This blog’s audience has grown every month since I started posting regularly in January.
2. There are a few topics my readers aren’t too interested in. I can tell, because when I [...]

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Michel Fortin once told me that if one of his sales letters bombs, 99% of the time it was because he didn’t understand the market well enough. And since Michel is really good at understanding markets, his sales letters are almost always successful.
One way to get to know the market you’re writing for is to hang [...]

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Yesterday I lost several hundred dollars. How? I spent all my time trying to fix a Wordpress Plugin (that’s fantastic) but didn’t work on about 80% of Wordpress blogs.
It started out when I hired a programmer on RentACoder.com. He was extremely helpful and made suggestions to improve the plugin. He even checked in nightly with [...]

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