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Copywriting, Internet Advertising And Business Success Blog By Copywriter, Stephen Dean
Posted By Stephen Dean on March 8th, 2009

I’m changing my domain name for this blog. You can find new posts here: http://www.copywritingdean.com

I decided Stephensblog.com wasn’t the best domain for my business. My name (Stephen) is kind of hard to spell. Many people spell it wrong. And it’s spelled differently than it sounds.

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Mega 24 Hour Special: All Of My Copywriting Products

Posted By Stephen Dean on February 10th, 2009

The 2 Hour Sales Letter ($70).

The 7 Deadly Copy Sins ($35).

Tapping Michel Fortin’s Brain Vol. 1 ($35).

Tapping Michel Fortin’s Brain Vol. 2 ($35).

My Personal Sales Page Template ($20).

These are just some of the copywriting products I’ve had for sales over the past couple of years.

Whenever someone comes to me to learn about copywriting (including my family members), these are the tools I point them to.

Until 2pm tomorrow you can get all of these products (and a few more) for $19.95 TOTAL. Not $19.95 each, but $19.95 TOTAL.

To read more about it, click here: http://www.stephensblog.com/wso/24hour.htm

At the top and bottom of the page, you’ll find an order link. I’ll manually send you the access information shortly after your purchase.

This offer will be taken down at 2pm tomorrow.

Robert Plank Shares How To Make $5,000 Writing Articles

Posted By Stephen Dean on February 9th, 2009

One of my favorite bloggers and Internet Marketing types is Robert Plank.

This guy is a productivity machine. He’s constantly writing articles, making videos, creating products and more… all while holding a full time day job. Ya, even though his online income vastly surpasses the income from his job… he still works there full time.

For February he’s set a goal of earning $30,000.00. Because February only has 28 days, that’s more than a $1000.00 a day… and so far I believe he’s on track to do it. Nice job Robert!

And oh yeah, he’s 23.

A while back Robert wrote a post detailing how he makes thousands of dollars essentially just writing articles.

The idea is to write an article a day, package them in to an ebook and sell them. Sound simple? Well, that’s just the beginning.

He also gives a great suggestion for cashing in on the ebook before you’ve finished all the articles… AND a great way to add scarcity and urgency to your offer.

I’m going to try it out and see how it goes.

I might post my first article tomorrow, or I might post something else. We’ll see :)

If you want to try it with me, leave a comment and we can encourage each other.

Maybe Zazzu? Lowell Rieger? Or maybe Tony when he gets back from his self imposed information abstinence.

The Postcard Arrived…

Posted By Stephen Dean on January 29th, 2009

Remember when I had Click2Mail send me a test postcard for ad campaign? I wrote about it here: Sending Postcards To Advertise Your Product Or Services.

Well it finally showed up yesterday. It took a LONG time…

…because of user error. My fault. I accidentally picked “standard mail” instead of “first class.” Instead of 4-5 days it took 9-15. (And I saved a whopping 11 cents!)

So that’s one mistake I noticed. The other is the graphics program I used to create the postcard.

Microsoft Paint just isn’t going to work! I saved the image I made in paint as a .jpg file, which looked fine until it showed up on a printed postcard. There’s too much noise surrounding the words… as a result of Paint not saving the .jpg at a high enough quality.

It’s possible that Paint might be able to work if I save it with another image format. But whatever…

Instead I’m going with Gimp. This is a free software program that acts a lot like Adobe Photoshop (a great program, but very expensive).

Gimp will be able to make a high quality screenshot and fix my postcard.

One more note. I took the advice to keep all of my content an inch up from the bottom in case the post office put a sticker on the bottom. The postcard did not get a sticker. In fact, I think the “sticker” was printed on the card.

However, I don’t want to risk it unless I need the extra space. So I’ll continue to heed that advice for a while.

SHOOT, No Questions Yet…

Posted By Stephen Dean on January 24th, 2009

Shoot, guess we weren’t ready yet.

No questions for the copywriting Q&A. I tried to prime you guys up by asking you to leave more comments this week. We got 60 comments in 5 posts!

But no questions have come in yet for the copywriting Q&A. I guess I didn’t talk much about copywriting last week, maybe that’s something to learn from.

Listen, I’m going to answer copywriting questions on Monday even if I have to write them myself. LOL. But I’d love for you to submit a question to me.

Just look at the last copywriting Q&A session, it was great!

http://www.stephensblog.com/copywriting-qa-answer-time/

I’ll be sending out a prize to the best question, by my judgment, worth more than a $100. Let’s have ‘em!

Prediction On Copywriters During The Financial Mess

Posted By Stephen Dean on January 15th, 2009

I just noticed an interview I did for Edgar Boutaric in April of 2008. There were some signs of the financial crisis playing out at the time, although nothing like we saw in October/November.

The last question Edgar asked me was what I thought the effect the bad economy would have on Internet Marketing and copywriting. Reading my response today, I couldn’t agree more…

“I’ve been paying attention to the economic woes lately and I’m of the (very humble) opinion that it’s going to get a lot worse. But there are so many elements to consider that I’m not sure what will be affected and in what way.

“You might see beginning copywriters drop out. You might see the average copywriter lower their prices. And you might see the top copywriters raise them.

From what I’ve seen, that seems to be the case. You can check out the full interview here:

“Why Hire A Talented Copywriter?”

Perry Belcher’s Headline Writing Formula

Posted By Stephen Dean on January 14th, 2009

Michel Fortin tipped me off to this awesome headline writing formula by Perry Belcher:

Check Out TheKaizenBusiness.com

Posted By Stephen Dean on December 10th, 2008

I recently gave an interview to Keith Goodrum where I mentioned the value of price testing. Jim Sansi just put together some videos to show you how to perform price tests with Muvar. Go here and check it out…

Magical Methods That Increase Sales by Jim Sansi of thekaizenbusiness.com

Also see…

9 Productivity Tools for Entrepreneurs to Smack Down Stupid, Time-Wasting Tasks… by Yanik Silver

Big Things For 2008 by Daniel Taylor

Is Competition Good or Bad? by Kevin Wilke

The Google Sneak Attack by Ryan Deiss