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Copywriting, Internet Advertising And Business Success Blog By Copywriter, Stephen Dean

We’re Moving To CopywritingDean.com

Posted By Stephen Dean on March 8th, 2009

I’m changing my domain name for this blog. You can find new posts here: http://www.copywritingdean.com

I decided Stephensblog.com wasn’t the best domain for my business. My name (Stephen) is kind of hard to spell. Many people spell it wrong. And it’s spelled differently than it sounds.

Ideally I’d move to StephenDean.com, but that domain is not available and likely not for sale. Apparently there’s a French artist with the same name as me who got it first. (I have emailed about it, but never got a response.)

So what to do…

CopywritingDean.com makes a lot of sense to me.

* It does have my last name in it “Dean.”
* It contains the keyword I’m targeting most.
* It kind of has a double meaning. Copywriting Dean, or Dean of Copywriting. You know?!
* And it better explains my site.

This site currently gets a lot of search engine traffic, and I don’t want to leave it all behind. So I’m going to keep it up for a while and see what I can do with the traffic.

Hopefully I’ll be able to build up links to http://www.copywritingdean.com quickly. If you already have me in your blogroll, I’d really appreciate it if you changed the URL to copywritingdean.com.

If you don’t have me in your blogroll, I’d really appreciate it if you added me :)

Again, thanks for reading everyone.

 

B.S. Excuses For Not Using Scarcity In Your Copy

Posted By Stephen Dean on December 11th, 2008

Whenever I get a new client I send out a questionnaire to find out more about the product, the offer and the market. And one of the questions asks how the client wants to limit the offer… Scarcity of time, quantity or the offer.

You should see the excuses I sometimes see for not limiting the offer. My favorite, or should I say least favorite, is…

“I’m not limiting the offer because it’s a digital product and I can sell an unlimited amount. Plus I want to sell as many as possible.”

B.S.! You’re not going to sell as many as possible if you don’t give the reader a reason to act immediately. The reader WILL procrastinate, which often means they won’t buy at all. In fact, Michel Fortin says procrastination is the biggest killer of sales.

So you MUST add Scarcity. Even if you have to manufacture it.

That DOESN’T mean using the stupid date script to warn of a price increase “tomorrow.” But it could mean working a deal with a JV partner to give the next 25 customers a free copy of his digital product. Now suddenly you’ve added value AND given the reader a reason to ACT NOW.

My next product will share more ways to add Scarcity to your letter. In the mean time, can you come up with more ways to add Scarcity to your copy? Leave a comment…

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One Response to “B.S. Excuses For Not Using Scarcity In Your Copy”

Franck Silvestre (3 comments.)
December 13th, 2008 at 4:40 pm

Thanks for the reminder Stephen.

Although I know it, I tend to forget and think that everybody and his dog will buy my products…

One of the things that comes to my mind to add scarcity to my salespage is to tell that you are going to raise the price soon (because you are adding more to the product for example).

Franck