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Copywriting, Internet Advertising And Business Success Blog By Copywriter, Stephen Dean
Posted By Stephen Dean on March 8th, 2009

I’m changing my domain name for this blog. You can find new posts here: http://www.copywritingdean.com

I decided Stephensblog.com wasn’t the best domain for my business. My name (Stephen) is kind of hard to spell. Many people spell it wrong. And it’s spelled differently than it sounds.

Ideally I’d move to StephenDean.com, but that domain is not available and likely not for sale. Apparently there’s a French artist with the same name as me who got it first. (I have emailed about it, but never got a response.)

So what to do…

CopywritingDean.com makes a lot of sense to me.

* It does have my last name in it “Dean.”
* It contains the keyword I’m targeting most.
* It kind of has a double meaning. Copywriting Dean, or Dean of Copywriting. You know?!
* And it better explains my site.

This site currently gets a lot of search engine traffic, and I don’t want to leave it all behind. So I’m going to keep it up for a while and see what I can do with the traffic.

Hopefully I’ll be able to build up links to http://www.copywritingdean.com quickly. If you already have me in your blogroll, I’d really appreciate it if you changed the URL to copywritingdean.com.

If you don’t have me in your blogroll, I’d really appreciate it if you added me :)

Again, thanks for reading everyone.

 

3 Quick Ways To Judge Your New Product Idea

Posted By Stephen Dean on December 10th, 2008

Raise your hand if you’ve ever come up with a product that was a dud…

If you’ve ever created a product, there’s a good chance you’ve made one that couldn’t sell. People who are just beginning their business pursuits often forget to check if there’s a market for their “hot idea” before they create the product. This can lead to a waste of time, energy and a lot of money.

While there are more thorough ways of checking if your product has an audience, here are 3 quick ways to get a general idea of the demand.

1. Spyfu.com. This site lets you analyze pay-per-click data similar to what the old Overture tools used to do. Just type in your keyword and you’ll instantly see how many people are placing ads for that keyword, how many clicks they’re getting on average, and what it costs to run an ad.

If you see a website is running ads for a few months at a $1.00 click, you can be nearly 100% sure they’re making a profit from that market.

2. Amazon.com’s Magazine Section If you can find a magazine that’s focused on your market, chances are there’s enough people out there to support a product for this business. After all, there’s enough to support the magazine…

3. http://www.clickbank.com/marketplace.htm. The Clickbank marketplace lists tons and tons of information products. Search for your keyword and look at the results.

If you see products similar to your idea, check out the “Gravity” number. The higher the number, the better the product is selling. Compare the number to other known hot sellers and you’ll get a decent idea of how popular that market is.

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