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Copywriting, Internet Advertising And Business Success Blog By Copywriter, Stephen Dean

We’re Moving To CopywritingDean.com

Posted By Stephen Dean on March 8th, 2009

I’m changing my domain name for this blog. You can find new posts here: http://www.copywritingdean.com

I decided Stephensblog.com wasn’t the best domain for my business. My name (Stephen) is kind of hard to spell. Many people spell it wrong. And it’s spelled differently than it sounds.

Ideally I’d move to StephenDean.com, but that domain is not available and likely not for sale. Apparently there’s a French artist with the same name as me who got it first. (I have emailed about it, but never got a response.)

So what to do…

CopywritingDean.com makes a lot of sense to me.

* It does have my last name in it “Dean.”
* It contains the keyword I’m targeting most.
* It kind of has a double meaning. Copywriting Dean, or Dean of Copywriting. You know?!
* And it better explains my site.

This site currently gets a lot of search engine traffic, and I don’t want to leave it all behind. So I’m going to keep it up for a while and see what I can do with the traffic.

Hopefully I’ll be able to build up links to http://www.copywritingdean.com quickly. If you already have me in your blogroll, I’d really appreciate it if you changed the URL to copywritingdean.com.

If you don’t have me in your blogroll, I’d really appreciate it if you added me :)

Again, thanks for reading everyone.

 

3 Quick Rules For Writing A PS

Posted By Stephen Dean on November 19th, 2008

I’ve done countless copy critiques in the last several months. One thing I always seem to need to address (besides scarcity) is the “PS” section.

Many times it seems like people just go through the motions because they see everyone else uses a PS. So they get to the end of the letter and say something like…

P.S. My product is valuable, buy now.

P.P.S. You have nothing to lose, so buy now!

But that’s a waste of space. I’ll go into writing the “PS” section more in the future. But here are 3 quick rules to make PS’s more valuable starting today.

1. Michel Fortin shared with me that you should use 1 PS, or 3PS’s… and never 2 PS’s. Michel’s tests showed 2 PS’s almost always convert the worst.

2. Treat PS’s as valuable real estate and put your best selling arguments here. Restate the main benefit of your product, the guarantee, the scarcity, recent news that supports your sales arguments, and/or even a true PS (as in a valuable sales argument you didn’t share in the rest of the copy).

3. If you use 3 PS’s, put your most powerful argument (usually your scarcity) in the 2nd PS and include an order link.

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